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Who we are


Opened quietly in 2002, Le Rouge soon became Austin's Premiere Lingerie Store. THE place to get your lingerie, dancewear, hosiery, and sexy shoe fix. Le Rouge went on to become a staple of your Halloween costume shopping needs. Created by the same company that revolutionized Adult Store shopping experiences in Texas, the same company that overturned the Texas Sex Toy Ban: Dreamers. Le Rouge seeks to carry out the same mission: to destigmatize sex and bring joy into people's lives. Le Rouge is meant to be a place that is safe from judgment and inclusive to all. We strive every day and through every transaction to fulfill that mission. 

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